Planting confusion and harvesting nothing

Among the many other things which I do not understand is:

Someone gets mad when their business is not mentioned in the paper, but will not advertise because they say advertising does not work.

I ask why it’s important the business name appear in a news article.

“So people will know we’re here and what we do.”

Ain’t that the point of advertising? I ask.

“Advertising doesn’t work.”

Then why do you need the business name in the paper? I ask.

Then, the person looks at me as if I’m about the most stupid person walking the planet today.

If the advertising doesn’t work, then why should the person care if the business name is in the paper or not?

It either works or it doesn’t.

Ain’t that the truth about so many things in life? Either it works or it doesn’t.

I find the things that actually work and work well require effort on my part. The more effort I put forth, the better things work.

If I don’t do anything, then I can expect to get nothing back.

As a man sows, so shall he reap.